Digital marketing is an umbrella term for the marketing of products and services using digital technologies, mainly the internet, but also including mobile phones, display advertising and any other digital medium. This is the definition according the Financial Times, 22 August 2015. Therefor the history of digital marketing cannot be that long. On the other hand, online gaming is also developing nowadays you can play your casino games anywhere and anytime visit www.toponlinecasinos.co.za review online casinos where you can play at.
Humble Begins Of Digital Marketing
Digital marketing became possible from the first time that that there was a digital medium. The first time this became possible was in the mid 1980’s when the first PC’s hit residences. At this stage the automotive industry was the first to utilise the newly available advertising medium. They would send out floppy disks advertising their products and services to people on request. Digital marketing was still innocent and had not yet discovered the art spamming.
The Growth Of Digital Medium
As PC’s became a more common feature in homes and offices so did their potential to become a means of communicating with clients. The expansion of the internet into households and the improvement of speeds resulted in the boom of the digital marketing. Finally it digital marketing had arrived.
However during these first days there wasn’t a lot order or ethics into it. Keywords and CRM systems were already in use but the abuse was just great. The Dotcom boom was fuelling unprecedented growth in digital marketing.
Reordering Of Digital Marketing
The collapse of the dotcom boom might have had catastrophic results for digital marketing. However the industry had grown big enough to withstand the bursting of the bubble. By 2000 Google was already leading the way in creating a unique search engine experience. This led to major behavioural changes among digital marketers. Suddenly SEO became the in word.
The Present Past Of Digital Marketing
Email marketing, social media marketing, search engine optimisation, CRMs the list goes on and on. Digital marketing is now a very complex creature. Choosing to remain inactive in updating your digital marketing skills will result in being left behind.